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Over the years we have seen the rapid growth in cosmetic treatments. This growth has been more pronounced for non-surgical treatments, such as dermal fillers, Botox or the use of laser or intense pulsed light (IPL). However, the existing regulatory framework has not kept pace with changes and it does not provide enough protection against many of the potential risks from cosmetic procedures.

The soaring popularity of non-surgical treatments has led to the mushrooming of non-skilled practitioners. These practitioners operate from unequipped facilities, often using unsafe products and enticing vulnerable customers through financial incentives and reckless promises. The results are unsurprisingly unhealthy and often painful.

The issues were highlighted aptly by Department of Health’s review of the sector chaired by Professor Sir Bruce Keogh in 2013. The report summarised that a person having a non-surgical cosmetic intervention has no more protection and redress than someone buying a ballpoint pen or a toothbrush.

This month, the issues hit the headlines again. Tory MP, Alberto Costa raised the issue of regulation in the House of Commons following a complaint by one of his constituents who experienced horrific side-effects as a result of a poorly administered treatment. The impact has been a collective review of the industry, with stricter guidelines now being recommended to enhance safety within the sector.

Consider this – a survey carried out for ITV News found that lip filler errors made up almost 70% of all corrective work and 47% of procedures that led to complaints were carried out by beauticians. Fillers can have an amazing effect, giving you the look you crave and enhancing your confidence in one step, but only if they are administered correctly! What you may not know is that dermal fillers are not prescription items and, as a result, are not tightly regulated. This means that non-medical practitioners like beauticians can set themselves up as a practitioner to inject, with no requirement for knowledge, training or previous experience. Nor are there sufficient checks in place with regard to product quality – most dermal fillers have no more controls than a bottle of floor cleaner.

However, here at NowMe we are on a quest to spread the word that, just because a treatment is non-surgical, it doesn’t mean anyone has the skill to administer it! We want to help consumers make the informed choice that’s right for them when it comes to cosmetic treatments, but one element of this choice that must never be overlooked is the need to have a fully qualified and vetted medical professional carry out your treatment, be it surgical treatment such as breast augmentation or liposuction, or non-surgical treatment such as Botox or filler.

We founded NowMe with the single purpose of empowering people to feel physically and mentally complete through the power of cosmetic treatments while keeping your safety a top priority. That’s why our directory of consultants only includes the very best General Medical Council (GMC) registered doctors, who are best equipped to assess your suitability for treatment. Our partner doctors operate from well-equipped facilities which ensures that you also receive the best supporting care from other specialists involved and complications (if any) are dealt with in the right manner.

We strongly believe that non-surgical doesn’t mean non-medical. Remember, whilst you may not be going into an operating room, this is a treatment that is going to change your appearance for some time, a treatment that can have side-effects and it’s essential the person carrying out the procedure has a deep understanding of anatomy. Never put yourself in the hands of someone who hasn’t been medically trained!

By opting for a qualified and respected doctor to carry out your treatment, you can be rest assured that you will have your treatment in the best way to achieve the outcome that’s right for you. So head out to app.nowme.co.uk/doctors to check out our directory and begin your journey by finding a vetted doctor near you.