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Today, ISAPS, the global society for plastic surgery, announced that in 2017 worldwide surgical aesthetic and cosmetic procedures increased by 4%*. As the demand for cosmetic treatments continues to rise, it is clear that more and more of us are opting to use both surgical procedures (with breast augmentations, rhinoplasty and tummy tucks continuing to be popular), alongside non-surgical procedures (such as injectable treatments like Botox or Juvederm) to change and restore our appearance.

However, when it comes to the reasons behind this decision, they are vast and varied. Whilst cosmetic treatments are often seen as a question of vanity, research shows that this simply isn’t the case. In fact, the reasons are much more focused on internal factors. Here are three key reasons we choose to go under the knife, needle or laser…they might surprise you!

  1. Wanting the outside to match how we feel on the inside – when we feel one way internally but the external doesn’t reflect that image it can cause serious imbalance. Every time we look in the mirror, the person staring back isn’t who we want to be. The lack of connection can cause us to retreat into ourselves and hold back. By altering our appearance to become the person we always felt we were, we adopt a new level of confidence that can boost how we experience life for the better. Becoming our true selves is liberating and allows us to be more open.
  2. Reclaiming our identity – for those of us who have had a baby or have undergone surgical alterations for medical reasons e.g. mastectomy, the body we are left with can feel alien. We have lost who we once were and feel disconnected from who we physically used to be. Whilst we all try to embrace change, for many of us we simply want to get back to where we once were. This isn’t about being better or looking like someone else, this is about feeling ourselves again to give us the confidence we once had.
  3. Expressing our personality – in the same way that we use clothes, make-up and hair to convey our identity, cosmetic treatments are often a choice for those of us who want our physical appearance to be a reflection of our personality. Whether it’s amplifying something to give us the confidence to show off our character, or reducing something so we feel it doesn’t convey a personality we don’t connect with, cosmetic treatments are an extension of who we are, what we stand for and what we want to say.

For many of us, cosmetic treatments are the ultimate way to inspire a new, more confident self. A chance to become the ‘you’ you always wanted to be, the ‘you’ you always felt on the inside.