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Allow us to deal with your stress

Allow us to deal with your stress

In today’s high paced, always connected lifestyles, it’s no surprise that most of us have stress in our lives. But while some can cope with it, other can’t.

We have an inbuilt lifesaving response to stress: at the first sign of any kind of threat, our brain kicks into survival mode. It helps us jump out of the way of a speeding car or rush away from a burning building. But what happens when the same response is invoked to situations which are not real threats?

Stress can be both positive and negative. Positive stress is when we are enjoying something, even if it’s strenuous or time consuming, or when we are excited about something and looking forward to it. Positive stress excites us, it energises us and can be a powerful stimulant.

For the purpose of this article, our focus will be on negative stress. Negative stress is when you are constantly worried about something or continuously dread doing something, going somewhere or meeting someone.  Any kind of fear or phobia will also stress you out. This kind of stress can lead to all kinds of problems like sleep disorders, weight loss/gain, indigestion, and many other degenerative diseases. The most common symptoms of negative stress are

  • Acceleration of heart and lung action
  • Paling or flushing, or both
  • Indigestion
  • Constipation or lose bowels
  • Tightness in chest or constriction of blood vessels
  • Dilation of the blood vessels for muscles
  • Relaxation of the bladder
  • Auditory exclusion (loss of hearing)
  • Tunnel vision (loss of peripheral vision)
  • Shaking
  • Hair thinning

Chronic stress suppresses the immune system and leaves the body prone to all kinds of infection. It’s important to recognise stress at the earliest, and take measures to remove it. Although, it may not always be possible to entirely  remove factors responsible for negative stress from your life, it is always possible to manage it. Here are some effective tools for stress management.

Hydration: When we are stressed, our brain produces more cortisol, which in turn dehydrates our body; likewise, when our body is dehydrated even moderately, our brain will produce more cortisol. The less water we drink, the more vicious this cycle becomes. Additionally, as our brain is 85% water, it needs this life giving element for optimal functionality. It makes sense to drink more water to enhance our brain’s function, decrease cortisol, and even raise our vibration! Aim to drink water throughout the day, and drink more when stressed. It will instantly calm you down, and even give you precious extra moments to process the situation to face it better.

Daily 20 mins walk in fresh air: Going out for a walk has multiple benefits. Your lungs get extra oxygen, which helps remove harmful pathogens and toxins. You get to soak up more sunshine, which has the power to rejuvenate and re-energise. Plus, you get to be with yourself, in nature, which always helps to get a better perspective on whatever is bothering us and, calm the nerves.

Healthy eating: One can’t emphasise more on the importance of eating a healthy, balanced diet. Try to include more vegetables, pulses and legumes in your meals. A plant based diet can not only provide all the nutrients required to nourish your body, it can also help you detox. When the body is healthy, it has better immune response and is more capable of fighting and responding to stress than a malnourished body.

Bedtime routine: Having a relaxing bedtime routine is vital to good sleep, which in turn, can help reduce stress. Sticking to a fixed sleep schedule and making sure that you get 8-9 hrs of shut eye each night, can do wonders to your physical and mental wellbeing. When we sleep, our body and brain get time to repair and heal from within, as well as better process all the impressions gathered during the day, which help us clear our thinking and respond better to stress.

Light exercise: A healthy body harbours a healthy mind. And when the mind is healthy, it can avoid stress altogether or at the least, manage it much better. Alongside eating a balanced diet, some light moderate exercise will help you stay fit. Exercise is known to release dopamine, the reward hormone, which can help you feel better and more satisfied with yourself and your situation. You can also try yoga. Some yoga postures like Surya Namaskar is a full body work out, which can also help tone and lubricate the muscles.

Aromatherapy: The use of oils for healing and treatment of various conditions has been prevalent for many millennia. Essential oils of Clary Sage and Basil can not only help relieve stress, they are also known to boost brain functionality. While Lavender oil can help induce sleep, you can use Rose, Geranium Rose, Bergamot or Jasmine oils to uplift your mood and calm your nerves. Just add a few drops of your  favourite oil into a diffuser or mist around your bedroom or work space.

Massage: A good oil massage can do wonders to relieve stress! When done right, a massage can directly remove tension from your muscles, and open the pores, thus helping you relax. If there is no time for a full body massage, get a specialist head massage done with a blend of essential oils like Lavender oil and Olive oil. There are many points on our head which when massaged, can instantly calm our frayed nerves.

Spending time with family/friends: We humans are social animals. Being around people we like, feeling loved and needed is one of our most basic needs. Spending time with our near and dear ones, sharing a laugh with them, playing with them, eating with them, all of these help take our mind off whatever is stressing us. Also, all problems and fears feel bigger in our heads. But once we voice them, discuss them with someone, we can get better perspective and a better grip on the situation.

Herbs/Tea infusions: There are many herbs and other natural ingredients which can effectively help us relieve and manage stress. Green tea and Camomile tea, for instance, are highly anti-oxidant and are known for their calming properties. Herbs such as Ashwagandha and Lemon Balm have been used since ancient times as brain and body boosters and stress relievers. But it’s important to consult your doctor or a qualified practitioner before you take any herbal remedies.

Control of Breath: Conscious, controlled and rhythmic breathing, as practiced in Pranayama, has numerous health benefits. When we are focused on taking deep, long breaths, it can instantly calm us down. It quietens our mind and helps us connect with our inner self. Deep breathing and meditation can help reduce long term effects of stress and help reduce the chronic inflammation and oxidation of cells, caused by it.

While the above advice and tools can help you manage your stress better, its best to consult a doctor if you are unable to control your stress levels or the symptoms become acute. Life is a gift, don’t let stress spoil it.

Top 10 Tips for a better Eye Care 

Top 10 Tips for a better Eye Care 

A star, a boat, a house…your mother, your best friend, your fiancé…red lips, black dress, golden pumps – can you imagine any of these if you don’t hold their image in your mind? But how does your brain get all this imagery? Through your eyes, of course! Your eyes are a window to the world; they are a window to your soul. Your eyes express everything within and everything without. They are precious! So, it’s important to take good care of them. Here are 10 useful tips to help look after your eyes.

Sun Protection
It’s important to keep your eyes protected against the sun if you are outdoors, even when it’s cloudy! Optometrists and GPs suggest wearing sunglasses to protect against UV rays. Most prescription glasses now have a UV filter which can help protect your eyes against sunlight.  UV radiation can harm your eyes, causing conditions such as cataract and macular degeneration which may lead to vision loss. You could also try wearing a hat to help shade your eyes.

Dodge Infection
Eye infections happen when bacteria enter the eye. Some symptoms of eye infection could be watery eyes, pain, redness, swelling, itchiness or blurry vision. If you have any of these symptoms you should go to your doctor and get an eye exam to make sure your eyes don’t get any worse over time and can be treated as soon as possible. Cleaning your hands before touching your eyes goes a long way to avoid infection.  if you wear contact lenses make sure they are cleaned properly. Always using clean towels and flannels can also help.

Use adequate lighting
Direct exposure to bright lighting such as that of a computer or a phone screen may strain your eyes if used too much. Some symptoms of eye strain could be sore or watery eyes. You can also get headaches if you are surrounded by fluorescents lights. Working in dim lighting can also affect your eyes and make you feel more tired. The best way to prevent these problems is to take regular breaks, adding lamps to brighten dark areas and avoid bright glares. You can also adjust the brightness on your screens to suit the ambient light conditions and your personal comfort.

Keep your eyes well hydrated and moist
Nowadays there are many options available over the counter to help keep your eyes moist and well hydrated.  If you have dry or sore eyes, you could use some water based artificial tears or a good brand eye drops to manage that. If you have poor hydration this can cause dry eyes and you may have symptoms such as blurred vision, burning or a stinging sensation, you may also get an increase in mucus in your eyes. Drinking at least 2l of water can not only keep your eyes hydrated, but can also improve your overall health and bring a glow to your skin.

Do not overuse contact lenses
Contact lenses are a substitute for glasses and are perfectly safe to help you see more clearly. However, if you wear contact lenses for too long they can damage your eyes. Contact lenses can carry bacteria so if your lenses are not clean they can cause eye problems. It is important to replace your lenses as often as possible to avoid any type of infection and only use them for prescribed duration,

Sleep Well
Lack of sleep can cause your eyes to become itchy, twitchy and/or bloodshot. You may also develop dark circles around eyes or have puffy, dry eyes if you routinely don’t get enough sleep. Dry eyes can become painful and cause irritation. Lack of sleep can also cause more serious eye problems such as glaucoma which can build up in your eyes and affect your vision. It’s important to get enough sleep each night to improve your overall health and have fresh, bright eyes,

Quit Smoking
Smoking is injurious to health and can have an adverse impact on your whole body, including your eyes. Smoking is also linked to glaucoma and distorted vision. The tobacco chemicals in cigarettes can harm the blood vessels inside your eyes and can damage your retina. Doctors and GPs will advise you to quit smoking to help improve your health and your sight.

Regular Eye Checks
Having regular eye check-ups not only examine your sight, they can also pickup early symptoms of many underlying health conditions such as high blood pressure, diabetes, cholesterol and many more. The recommended time frame for an eye test is every two years. If you have ever experienced any signs that affect your sight such as blind spots, floaters in the eye, double or distorted vision, this should be examined ASAP to make sure no long-term damage is caused.

Healthy Diet and Exercise routine
Adopting a healthy diet and exercising regularly can benefit your overall health and help prevent lifestyle diseases such as diabetes which can damage blood vessels, and high blood pressure which is linked to eye disease. Vitamins such as A, C & E are also great for boosting your eye health. Foods that are rich in nutrients beneficial to eyes include carrots, red peppers, broccoli strawberries, sweet potato and salmon.

Follow the rule of 20-20-20
It is important to take regular breaks throughout the day to prevent unnecessarily straining your eyes or body. You may be familiar with the rule of 20-20-20 – it is a quick way to keep on top of your eye sight especially if you spend too long looking at a screen. All you have to do is this – every 20 minutes that you use a screen, look away and focus at an object that is 20 feet away from you, for 20 seconds. This is a great way of relaxing both your eyes and brain.

All of the above tips are easy to follow but very effective in helping you take care of your eyes. Eye care is mostly common sense. Knowing when to stop if it’s hurting your eyes, and adopting good eye hygiene are no brainers. Make them a part of your daily routine and your eyes will thank you by staying bright and shiny!

Let NowMe help find the right implant size for you

Let NowMe help find the right implant size for you

We know that breast size affects many aspects of a woman’s life, including her relationships, social interactions and overall physical well-being. So, it’s not a surprise that more than 1.8 million women chose to undergo breast augmentation in 2018.

Breast augmentation is a lifetime commitment and the results are generally permanent. It is therefore essential that you are making the appropriate choice and understand all the implications of the surgery. One of the key aspect, if not the most important, of the surgery is choosing the right size and the process of doing so can be quite overwhelming!

As you know, bra cups are typically sized in A, B, C and up, but implants are measured in cubic centimeters — cc for short. This is because the implant size is a three-dimensional measurement – length, width and volume (protrusion from the chest). For approximately every 150 ccs, the breasts will usually increase about one cup size. That can vary a bit depending on your specific measurements and even the bra manufacturer, but it gives you an idea!

The question of implant size is not straightforward. So, read along and you will hopefully have the tools by the end that will help you make an informed decision:

Height and weight
Your physical build is extremely important in choosing the size of implant. If you have a small frame and a slight build, opting for large size implants can not only look unnatural, it might potentially lead to problems such as back pain and ‘bottoming out’ (implants losing internal support due to week muscles). On the other hand, if you are quite tall and broad, smaller implants will not serve the purpose of achieving bigger, more attractive breasts.

Chest width
The overall width of your chest, or, in case of correcting asymmetrical breasts, the width of your breast, from cleavage to side, helps to determine the size of your implants. Ideally, the implants should be no larger than the chest diameter available. If you choose implants that are too narrow, your breasts might look deflated!

Breast tissue
Your existing breast tissue must be strong enough to support the implant. When the implant achieves cohesiveness with the natural tissue, the results are more long lasting and it can also help prevent rotation or movement of implants. Selecting an implant that’s too big not only looks unnatural but can also potentially cause tissue damage and stretch out the skin.

Lifestyle Factors
Your lifestyle is an equally important factor to consider. For active women, athletes, or women with more physically demanding jobs, larger breast implants may not be ideal. It’s simple: the larger the breasts, the more tiresome and potentially painful it will be to carry the extra weight while working, running, lifting weights or playing a sport. It’s also important to think about what kinds of clothing you normally like to wear, and if those items will be compatible with larger breast implant sizes.

On a different note, we are all creatures of Nature. So, it may be worth taking some inspiration from the Nature. And nowhere better that Nature’s favourite ratio, the Phi, or the Divine Golden Ratio (1:1.618). Leonardo Da Vinci famously used this ratio in his drawing of the Vetruvian Man, measuring distances between different parts of the body to show what a perfect human body looks like. The Phi ratio is believed to be registered in the primordial human limbic system as the value of beauty, harmony, and balance of proportions. The three-dimensional anatomy of beautifully shaped breasts – front, lateral and vertical views, can be analysed geometrically based on the Phi ratio to reduce subjectivity in the implant size selection and produce more homogeneous results.

However, the final results of a Breast Augmentation surgery should not be determined as a function of volume but as a function of shape as well. A 2014 study conducted by a top London plastic surgeon revealed a scientifically ideal proportion to measure the attractiveness of breasts. According to this study, Scarlett Johansson has the perfect breasts. This statement was backed by a public poll in which 87% of people voted in favour. So, what are these ideal proportions, you must be wondering! Let me put you out of your misery! The ideal proportions are 45 per cent of the breast above the line of the nipples (nipple meridian) and a generous 55 per cent below. This means the nipples should point upward at an angle of 20 degrees, creating alluring, attractive breasts.

Now that you have the tools to determine the right size for your Breast implants, it’s important to discuss these with your surgeon during your consultation. It’s always good to bring along a friend or a loved one to your consultation to get a different perspective on your implant decision. But remember, it’s your body, so it’s ultimately your decision.

During your initial consultation, your surgeon will discuss your surgery goals and take accurate measurements to identify the ideal volume, diameter and projection for your desired breast profile. While some surgeons would help you in the process by placing progressively larger rice bags or even implants in your future bra, others may use 3D imaging techniques. You may even be able to take home some external implants, which are basically gel filled bags that you insert in your future bra (the desired bra size you wish to achieve post-surgery). Try them on for a few days, indulging in your routine activities including your usual exercises, and get a feel for the potential size. You can also discuss with your family or friends how well that size suits you.

Before you go, I want to talk about a very critical but often overlooked consideration in Breast Augmentation surgery – your usual weight and your propensity to lose or gain weight. As with all surgeries, a stable weight for your body shape is critical to achieving your desired results and healing post-surgery. Maintaining your ideal weight through healthy eating and moderate exercise can benefit. But if you have the tendency to shift weight frequently – whether gaining or losing, you need to discuss this with your chosen surgeon before you book your surgery.

While size is a critical consideration in choosing the right implants for you, there are other aspects such as the shape and position. We will talk about these in our blogs to follow. Keep your eyes peeled!

Useful tips on taking good care of your breasts

Useful tips on taking good care of your breasts

From being a symbol of feminism, to giving life sustaining milk to their babies, breasts play many roles in a woman’s life. Whilst some women are completely comfortable with their breasts’ appearance and feel, many are often dissatisfied! Some don’t like their size, some are unhappy with their shape. As they start ageing, women are often concerned with the sagging of breast tissue. Regardless of their age or size, all women want healthy breasts for life. 

As with the rest of the body, breasts need regular care to maintain their firmness, suppleness and volume. Our simple, easy to follow guide will help you take care of your breasts all year round:

  1. Clean, exfoliate and moisturise

Breast skin is quite thin and can easily become dry  if you don’t apply the right protection. It can imperative to clean your breast with any mild natural soap, particularly under the breasts. Weekly exfoliation can help get rid of any dead skin and open the pores. Use a good quality natural moisturiser or a blend of natural oils like castor oil and olive oil, to keep the skin soft and supple. This will also remove any impurities and prevent blemishes.

2. Massage 

Massaging  your breasts will increase blood circulation and help maintain firmness and volume. It can also help you detect any unusual signs and identify any lumps or swelling that could be a risk of breast cancer. Massage your breasts in gentle circular motions with high quality and collagen rich oils to derive maximum benefits.

3. Use sunscreen

The skin in this area is very sensitive which is why you should apply sunscreen on your chest to control sun exposure and prevent sunburn. Too much sun exposure can sometimes lead to cancer. Frequent sun exposure wrinkle your skin and cause your breasts to lose firmness.

4. Regularly self examine

Self examination can help you determine if there is anything unusual within your breasts. Some changes or symptoms to look out for could be a change in your skin, like puckering or dimpling. If you discover a lump or a bump in your breast please consult your GP at the earliest. They are often benign but it’s best to get them examined to rule out any onset of cancer. Some women can feel slight pain or tenderness in their breasts just before their periods and it’s quite normal, But do see a doctor if you notice any nipple discharge or bleeding or a rash or if you have any pain that is long-lasting,  

5. Maintain healthy diet and exercise

Eating  a healthy diet, containing lots of greens and foods rich in Vitamin C, iron and collagen, will provide the required nutrients for maintaining your breast health.  Regular moderate  exercise and yoga not only benefits your overall health but can also help you maintain the shape, size and firmness of your breasts. Eating a lot of fruits and vegetables  has been known to lower risk of getting breast tumours.  Regular exercise had also been proven to reduce the overall risk of breast cancer. 

6. Use right bra

If you use a bra that doesn’t support your breasts  this can affect the ligaments in your breast and can cause them to sag and overstretch. To prevent this you can consult professional bra filters to find the right bra size. Anytime you notice that your bra is not fully covering  your breasts, or is digging or causing them to bulge, revisit your bra filters, as breasts can sometimes change shape or size over time. A good bra will also help you maintain good posture.

7. Good Posture

When ours shoulders are pulled back and spine straight, our breasts are well supported.  A good bra can provide additional support. Slouching may cause your breasts to sag prematurely.  If you do tend to slouch, there are some very effective exercises and yoga poses to remedy that – push ups and wing flap are some of the popular ones, which don’t even require any equipment.

8. Keep your weight checked

If you gain or lose a significant amount of weight this will affect your breasts and make them change shape and size. Overtime they may become saggy and unattractive, even painful. The tissue in your breast may stretch and may not always go back into shape. Aim to maintain a healthy weight and BMI. If you do need to lose weight, avoid any drastic exercises as they may lead to loss in breast volume. 

9. Look out for changes in the skin texture 

Breast cancer can cause changes in the skin texture of your breast, such as scaly or dry skin around the nipple and aerola. The skin may also  feel thicker in some parts of your breast. Consult a doctor for advice or test to help identify if this change is normal and benign or a precursor to something more serious. 

10. No smoking

Smoking can affect your overall health, including breasts, Smoking  can harm your skin and can cause the skin around your breasts and inner arms to loosen. It can cause many complications, and is one of the leading causes of multiple cancers.  Smoking can make it difficult for you to heal after any type of surgery, such as breast reconstruction surgery.

So there it is. Make these 10 healthy habits part of your life, and your breasts will thanks you by staying healthy and perky!

Health, Beauty & Wellness Trends from the past

Health, Beauty & Wellness Trends from the past

As we head into a new decade, the over-arching trend for the 2010s was that health, beauty and wellness converged further and became inseparable. We decided that being fit was not enough, and looking good and feeling well at the same time were equally important. We challenged conventions, broke taboos and demanded more transparency. Beauty without health started to look like a compromise and neither of the two worked without wellness.

But which wide-reaching trends best reflect the journey of the last decade? These top ten have certainly made their mark, and show no signs of fading away any time soon.

Veganism first came into recognition when Donald Watson coined the term in 1944. However, the vegan diet (or meat-less diet or plant-based diet) became increasingly mainstream in the 2010s. In 2013, the Oktoberfest in Munich offered vegan dishes for the first time in its 200-year history. The Economist declared 2019 “the year of the vegan”. Restaurants began highlighting vegan items on their menus and supermarkets improved their selection of vegan processed food. Celebrities like Ariana Grande, Miley Cyrus and Ellen DeGeneres declared that they didn’t eat animal products. Superfoods such as quinoa, kale and avocado became a craze. And the term “veganism” reached a peak popularity score (as measured by Google searches) of 100 by the end of the decade, from just 33 at the start.

Who would have thought that something so rooted in science, the base of our being, our DNA code sequence, commonly known as ‘Genes’, will become so common and commercial! Well, the last decade did just that – for the first time in human history, people had the opportunity of sequencing their Genes, to learn more about their family traits, know what diseases they might be susceptible to, or to just help with medical diagnosis. In the last five years, supermarkets started selling Genome sequencing kits. These kits could even be ordered online with the results available in less than a week. Compare this with the first ever human genome sequencing project which was completed 15 years ago after 13 years of rigorous efforts! If the science journals are to be believed, they have only managed to scrape the tip of the iceberg. Personalised medicines are just the start – the possible uses of Genomics are truly endless.

Its no surprise that meditation has become the number one go to tool when it comes to health and wellness. GPs, therapists, healers, physical trainers, everyone, have started prescribing or advising meditation for relieving problems as varied as pain, anxiety, depression, weight loss…you name it! Although its been around for thousands of years meditation has now been firmly installed—along with a healthy diet and exercise—as one of the three pillars of wellbeing. There is evidence that just a few minutes of meditation everyday, even as little as ten, can have far reaching benefits. We’ve all seen the magazine covers announcing how meditation has become the anxiety-attacking and focus-restoring choice of everyone. And reflecting this hype is how meditation is increasingly becoming part of our lives. From kids having meditation sessions at school to corporates arranging meditation workshops for their employees, more and more people are resorting to it. In 2009, the “meditation” had a peak popularity score (as measured by Google searches) of 33 but it had increased to 100 by early 2019.

Our physical health affects our mental state, and our mental health affects our physical state, only more so! A healthy mind can help and accelerate healing, enhance physical health even improve the overall life experience. Our mental health affects our relationships, careers, every aspect of our lives! When it comes to wellness, the normalisation of conversations around mental health has been one of the biggest cultural phenomena of the last decade. More and more celebrities have talked in recent years about their struggles with depression, as they try and lift the stigma that exists about people with mental health issues. Serena Williams, Lady Gaga, Adel, Ellen DeGeneres and Dwayne Johnson all came forward during the last decade to share their experiences with mental health issues. After years of denying that he was struggling with grief, Prince Harry talked about the “complete chaos” he experienced two decades after his mother’s death, in an interview in 2017.

Instead of chasing immortality, the last decade showed us that what matters is healthy ageing. Living your best life possible, staying healthy and fit is all there is to ageing. It became a trend to look how you felt inside rather than dictated by any number. And it was all made possible by improved healthcare, healthy eating, moderate exercise and balanced lifestyle, and of course some revolutionary skincare innovations. Demonstrating that the older generation was becoming increasingly financially powerful, large beauty brands started to take a more age inclusive approach that saw those such as 70+ years old Helen Mirren modelling for L’Oreal. Last decade saw Senior George Bush breathtakingly skydive on his 90th birthday, while James Corden finding the same rather uncomfortable at the age of 40. Age has truly become just a number, not an indicator of potential or performance.

One of the key cultural changes of the last decade was how everybody got hooked on to the Kardashians. The always looking nice family brought with them their influences. One of the more important being contouring and/or enhancing their body through cosmetic procedures. Kim had emerged as a poster child for cosmetic surgery be it breast augmentation, rhinoplasty, butt lift or body and face contouring. The popularity of cosmetic treatments surged and the treatments, once exclusive to the yesteryear equivalents of the Kardashians, Beyonce or Jennifer Lopez, became more mainstream. While around 7 million cosmetic surgeries were undertaken at the beginning of the decade, the number had increased to 11 million by the end.

Though over 5000 years old, Yoga became one of the trendiest buzzword in exercise and health routines during the last decade. The globalized version of practicing yoga in fancy yoga studios often bears little resemblance to the centuries-old original version, a mystic and ascetic Hindu discipline with strong spiritual element. However, the boomers and millennials are now united in extolling its virtues as a holistic method of achieving overall health. With over 10,000 yoga teachers and around half a million Brits taking yoga classes each week, yoga has become a c.£1bn market in the UK. It’s been climbing the health charts steadily and is expected to continue its upward trend in the new decade.

While Kim Kardashian showed the world the transformation one can achieve with contouring, Kylie Jenner became the face of tweakments — well, the non-surgical treatments. When you want to get a fresher, more natural look without going under the knife or committing to long recovery time, tweakments are just the answer. Usually done within the space of your doctor’s clinic, tweakments often help you enhance your look with non or minimally invasive procedures. The best thing is, they are so subtle that they are often called the ‘secret treatments’! They are a rage with savvy consumers celebrities all over the world. In the tweakments world, fillers became a sensation – from fuller cheeks, bigger lips to even nose jobs, fillers were the port of call for one and all. At the beginning of 2010, they had a peak popularity score (as measured by Google searches) of 25 but it had increased to 100 by the end of the decade.

The last decade saw an explosion in awareness and appreciation of natural beauty products. Instead of being blinded by the glittery and often false or inaccurate promises of various chemically derived ingredients, we learnt to understand their harmful effects. We learnt that our body is one single unit, where what enters one part affects the others – the stomach is not the only organ which ingests, we also take in elements and substances through our skin, hair, nose, ears, eyes, everywhere! So, it’s fair to say the what touches our skin has the potential to touch our heart, our brain, in fact our entire nervous system! Fortunately, more and more companies are now coming out with products which are made of natural ingredients, in an ever increasing proportion. Similarly, savvy consumers are now willing to spend more time and money in sourcing the same.

We have always known the importance of a good sleep, and we have all experienced how the lack of it affects our bodies, mood and productivity, in a negative way. But years of industrial and digital revolution, with 24/7 access to information and entertainment, and the need to always stay connected, resulted in us taking our sleep for granted, even believing falsely that we can always do with less! But the last decade showed us that less is not enough. In 2017, Jeffrey C Hall, Michael Rosbash and Michael W. Young won the Nobel Prize for their work on circadian rhythms. The Laureates were able to “peek inside” the biological clocks of living organisms to better understand how life responds to the Earth’s rotation. The trio showed the world that sleep quality and quantity is most critical in regulating our circadian rhythms.

The above trends have had wide reaching implication on society over the last decade and will continue to hog limelight in the current decade. They have redefined consumer choices and changed business models. Let us know which trends you think have impacted you the most.